These are generally all good questions, particularly if the inquiring party is paying medical web marketing to market an internet site and attract visitors (and ultimately new patients). The situation? Answers to simple SEO questions are often greater than a little complicated.
Search engines like google are remarkably sophisticated systems. Note using the word “system.” A lot of people have a tendency to imagine search engines like google as some kind of computer device seems in the Internet within a nanosecond and returns an immediate solution to an online searcher’s query.
That’s hardly the situation. Instead, search engines like google require notably intricate computer software, data centers and networking which costs billions of dollars.
Today, doctors depend increasingly on search engines like yahoo to assist them to find new patients. Due to the growing influence from the Internet on the business of medical care, we’re dedicating a series to untangling the complexity of online search.
We’ll avoid the really geeky stuff but hopefully provide an ample amount of the basic principles for that health care professional simply wanting to be a better manager. Let’s get started with this installment around the first rule of SEO.
The sole exception to this statement is when you help Google or another online search engine. For the rest of us, SEO is all about information quality.
Search engines like google use software to research all 250 million-plus websites online, using something called robots or spiders to “crawl” the websites. In a process called indexing, these robots gather, analyze and store whatever they find in a database.
The Google database – stored on greater than a million computer servers around the globe – is really what you, the web searcher, look into every time you carry out a Internet search.
Google, king of Online search
We’ll focus here on the search engines because approximately three of four Internet searchers use that specific search engine. This can be regarding the only computer stuff any medical marketer or doctor may wish to understand about Google:
Google crawls in excess of 20 billion websites daily, as outlined by Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for just about any particular Internet search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is perhaps probably the most closely guarded trade secret in the world.
The Google algorithm assesses more than 200 “signals” in order to rank a page, says spokesman Matt Cutts. “The secret sauce is incorporated in the blending of the signals.”
Google keeps all its data within an unknown quantity of data centers around the world, each typically costing around $600 million to develop and contain as many as 50,000 servers. This is because search engine listings have an incredible number of small databases, each focused on a keyword topic. It is then easier so they can retrieve dexhpky73 in fractions of your second.
Okay. End in the techy stuff. We just cite these statistics hoping endowing feelings of humble respect for what we take into account the greatest human invention ever: the world wide web search engine.
Otherwise, the project of improving search-engine rankings is centered on the quality of information about each web page.
Google’s 200-plus signals include factors like the page’s content, title, any keywords in headlines about the page, proximity of keywords to one another on that page, the page URL (web address) and PageRank, a Google way of measuring how many other website pages link inward to that particular page.